Winston, who at 29 is one of the handful of speakers selected old enough to legally drink, spent a full day filming dozens of takes to craft a message that would resonate with 37.5 million people. Many deduced it was James by process of elimination. They received a cryptic email around the beginning of April saying a well-known athlete with more than 30 million Instagram followers wanted to give them a platform to highlight their work. All of the people featured have a similar story about how they made it onto James’s Instagram feed.

Winston, like the other people featured on James’s Story, submitted videos to be posted but was unsure whether they would ever see the light of day. “One day I got a DM notification: mentioned you in his Story,’ and I almost fainted,” said Jen Winston, who runs the feminist Instagram account Girl Power Supply.

LeBron’s involvement does not magically solve any of these issues, but he’s given us a window into what “starting a dialogue” means in 2018. Other videos have included messages about nutritious food, community-police relations, literacy, rising sea levels, plastic pollution, homelessness, and even the epidemic of bees dying at an alarming rate. “And I said, ‘Oh my god, I’m inspiring these people.’ I never thought my story would go so far.” “So many people around the world - boys, girls, women, even men that were being bullied - said I’m inspiring to them,” Rogers told The Ringer.

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